Email marketing is a crucial aspect of any business’s strategy. However, with the rise of email threats and spam filters, it’s becoming increasingly challenging to ensure that your emails are delivered to the intended recipients, in their inbox. One effective solution to improve your email deliverability is to implement BIMI (Brand Indicators for Message Identification) in your email authentication process.
BIMI is a relatively new email authentication standard that allows companies to display their logo in the email recipient’s inbox, indicating that the email is from a legitimate source. By implementing BIMI, companies can enhance their email deliverability rates and improve their brand’s reputation.
So, how can you improve your email deliverability with BIMI? Here are some steps to follow:
Implement DMARC
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a critical email authentication protocol that ensures that only authorized senders can use your domain name in their emails. By implementing DMARC, you can block fraudulent emails and protect your brand’s reputation.
To implement DMARC, you need to create a DNS record that specifies your DMARC policy. The policy defines what action to take for emails that fail authentication checks. You can set the policy to either reject, quarantine, or none.
Create a BIMI record
Once you’ve implemented DMARC, you can create a BIMI record that specifies your logo’s location and verifies your domain’s ownership. The BIMI record is a DNS TXT record that includes a link to your logo and a BIMI selector that identifies the logo’s location.
To create a BIMI record, you need to generate a BIMI SVG file that includes your logo and upload it to a public web server. You can then create a DNS TXT record that includes the link to the SVG file and the BIMI selector.
Implementing BIMI is an effective way to improve your email deliverability and enhance your brand’s reputation. By following these steps, you can ensure that your emails are authenticated, and your logo is displaying correctly, providing your recipients with a visual indicator of authenticity and trustworthiness.
While we have given you the brief on using BIMI to improve email deliverability, achieving BIMI is a full-fledged 6-step process. As a BIMI expert, Logix takes complete responsibility for your BIMI implementation process, with an assurance that your logo will eventually start showing up in your outgoing emails.
Reach out to us and get the backing of expert professionals.